Thứ Năm, 8 tháng 3, 2012

Go Fishing (not the card game) on the iPad today, thanks to Go Games

Though, if it were the card game, we might have been more excited. Alas, Go Games has unleashed Go Fishing, its fishing Facebook game of the same name, on iPad today. The game allows players to experience whatever thrill there is in fishing right within their iPad. Players will digitally fish in the best spots around the globe and complete multi-level quests to improve.

Go Fishing touts realistic graphics, animations and sounds to create a "real fishing ambiance," according to a release. The game will also offer real-time multiplayer tournaments as well as leaderboards for the competitive players. Of course, Go Fishing has Facebook Connect loaded in, as well as hundreds of fish, tackle and bait options.

If you're one of those guys or gals that covers their 6-foot pickup truck with fishing stickers, then this free-to-play game is certainly worth a shot. Judging by how early screen shots look and how its descriptions sound, the mobile version of Go Fishing doesn't seem terribly different from its predecessor, and most social fishing games around, at that. But if you're looking for a new scratch for that fishing itch however brief, this looks like a fine alternative.

Click here to download Go Fishing on iPad for Free Now >

Are you psyched for a new fishing game on iPad? What do you think of fishing games as a genre?

Thứ Bảy, 3 tháng 3, 2012

Adventure World rockets to over 9 million players, thanks to promotions

And it did so in just under five days. According to Appdata, Zynga's newest release, Adventure World, has finally found its second wind, gaining over 8 million players in almost five days. If you remember, Zynga Boston's debut game sat stagnant at under 500,000 players for over a week after its release. This wild growth is likely thanks to one thing: cross promotions.

Zynga has finally taken advantage of (some of) its 267 million players to give Adventure World some much needed exposure. During its first week on Facebook, the game enjoyed little to no cross promotion between the company's existing games aside from banner ads and the like. But now, Adventure World can be found in games like Mafia Wars through special promotions.

In this particular case, Mafia Wars players have until Sept. 30 to reach Level 5 in Adventure World and receive a special item for their digital mafia don, an Ancient Hammer. While the item won't exactly wow veteran Mafia Wars players, it at least has value to collectors. Before that, we saw hints of Adventure World being advertised within FarmVille, which has yet to happen.

So, you can only imagine how far Adventure World would go if such involved promotions were featured in FarmVille, CityVille, Pioneer Trail and Empires & Allies. However, we were under the impression that this type of cross promotion was through with the release of RewardVille, Zynga's cross-game achievement system that rewards players for using all of its games daily.

Unfortunately, it seems as if the developer can't avoid such arguably invasive practices if it wants all of its games to succeed. And that could ultimately rekindle the ire of its players, many of which are already fed up with resurgent demands to enter new games for items within their favorite games. (Hence the creation of RewardVille.)

Zynga looks like it's more dependent than ever on its swath of existing players, but the developer might want to cook up a more elegant solution of getting those players to play its new games. If not, Zynga might run the risk of losing its most powerful method of growth: the players it already has.

What do you think of Adventure World so far? Do you think players would up and leave if Zynga turned up the heat on its in-game cross promotions once again?

f8 Developers Conference: Facebook game shares move to the Ticker

You know those annoying pop-ups Facebook displays whenever you try to share something in FarmVille or what have you? Soon, those might be a thing of the past, according to Facebook CEO Mark Zuckerberg. The Facebook boss announced the change in brief during the f8 Facebook Developers Conference, referring to a particularly hilarious Internet meme.

This change applies to Facebook apps across the board, but, of course, we're concerned with the games. According to Zuckerberg, sharing activity will be directly and automatically published to the News Feed or the Games Ticker, depending on what exactly it is you're sharing. And with that comes the privacy concerns.

Judging from Zuckerberg's brief mention of the change, this would cause apps to inform users upon installation exactly what activity they will automatically share. This information is extremely early, but we imagine that, if developers like Zynga were to implement this change, that players would have the be informed of those changes.

Later in the presentation, Zuckerberg mentioned that games will take even more advantage of the Games Ticker, which launched earlier this summer. The Facebook chief showed an instance in which a friend played the word "TEXT" against another in Words With Friends, which was displayed on the Games Ticker. He then proceeded to mouse over that Ticker notification, and it displayed a snapshot of the game board.
Words with Friends Share
Of course, you could then jump into the game and start a match with either player. In short, the day of the game-stopping share notification will soon be over. In its place, much of the viral sharing in Facebook games seems as if it will take place in the Games Ticker. It appears that these changes have already taken place in Words With Friends.

When these specific changes will take place has yet to be announced, though we imagine much of them will be up to the developers. And if FarmVille players' reactions to when Zynga made similar changes to its flagship game is any indication, we're opinons will be ... mixed. We'll keep you posted.

What do you think of Facebook doing away with the game share notifications, automating them and moving them into the Games Ticker?

Stadiums full of people become Angry Birds players with Uplause

Could the Angry Birds replace the proverbial demands of "Make Some Noise" at your next baseball game? Maybe not your next one, but soon you could be cheering to fling the irate winged beasts into their plump green enemies. Pocket Gamer reports that Uplause, a Finnish developer of crowd-based games, has rebuilt Angry Birds with its creator, Rovio, into a version controlled by noise.

The self-proclaimed "social game maker for big crowds" has created similar games for use in stadiums for ice hockey games, soccer matches and even music festivals. Over the past summer, Uplause worked with Rovio to create a version of Angry Birds that is controlled using noise as an input device. (Namely, cheering, clapping, stomping and perhaps even booing, we assume.)

"As in the original, there's about a four second period before firing," Uplause CEO Veli-Pekka Marin explained to Pocket Gamer. "For live events, we'd expect each gaming session to take a few minutes." But in that time, thousands of folks will play at the same time. If anything, it's terribly efficient.

While all we know about this seriously social version of Angry Birds is that noise generates power for the game's slingshot, Pocket Gamer guesses that aiming is done automatically. Rovio and Uplause will first test this massive version of Angry Birds at a Formula 1 race taking place in Singapore this weekend, and the company's CMO Peter Vesterbacka sounds excited for its imminent global expansion.

"Through social participation, our fans will get to interact with the Angry Birds in an entirely new way," Vesterbacka said to Pocket Gamer. "We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters." I think Vesterbacka is confusing "emotional connection" with "drunken, crowd-fueled stupor." Check out the video below to get an idea of how it might work. Who knows you might be doing the same thing at the next World Series.


What do you imagine a noise-controlled version of Angry Birds would be like? What other games come to mind when you think of this approach?

Bravo gifts turtle with instant cable TV fame and a Facebook game

Andy Cohen Watch What Happens Live turtle mascot eating
Just when we thought we've seen everything, US cable TV network Bravo is launching a Facebook game where you get to dress up their latest celebrity -- she's a turtle. I don't mean she's reclusive or anything. I mean that literally: She is a turtle, but she's not just any turtle. This is a turtle that caught the eye of Bravo's Executive Vice President of Original Programming, also known as Andy Cohen, and host of Bravo TV's Watch What Happens: Live.

The turle has been selected as the show's new mascot and will make her first appearance on Sept. 25. Her Facebook game will be called "Turtle Time", named after a TV episode of Bravo's The Real Housewives of New York, where one of the drunk stars made a toast at "Fat Turtle", a bar and dance club in St. Thomas, Virgin Islands.

The Facebook game's objective is to design the turtle's tank and dress her up each week. There will be options to gift decorations to friends in the game, or to use Facebook Credits to buy special items. Results will be posted online, voting will commence, winners will be chosen and live versions of these designs will then be used on the show. Finally, when the season ends in December, Cohen will choose a past winner to fly to New York for a live taping and chance to meet the turtle.

What does the turtle have to say about all this? Here's a quote from Bravo's cheeky press release:

    "Ever since I landed on the shores of Sag Harbor, I have been searching for my big break in show biz. When Andy Cohen came walking down those golden sands, I knew my dreams were coming true," Divulged Yet-To-Be-Named Turtle. "I can't wait to move into the Bravo Clubhouse and to be dressed in the latest fashions."

Oh, and before anyone runs to the nearest phone to alert PETA, Bravo has contacted the American Humane Association for an animal safety monitor who'll oversee the tapings according to the Guidelines for the Safe Use of Animals In Filmed Media. There's no word if there's someone to monitor the turtle's dignity, but I think that's irretrievable at this point.

[Hat-tip: The Hollywood Reporter]

Is this cruel and/or unusual treatment of animals? Or just some harmless and wacky fun? Have you lost your faith in humanity yet?

Zynga profits plummet 90 percent, raises questions about imminent IPO

Will the big show still go on? That's what many wonder, as Zynga just revealed in an updated regulatory filing that its profits dipped by 90 percent in the June quarter, thanks to increased spending and a lack of major game releases earlier this year, Reuters reports. According to the news service, this raises questions as to whether the company can sustain growth ahead of its long-awaited IPO (initial public offering).

Zynga's net income took a nose dive to $1.4 million from $14 million a year earlier, and its net profit plummeted over 90 percent in three months from $16.8 million in March of this year. Reuters chalks this up to the fact that the filing shows that the FarmVille maker's expenses rose $149 million compared to a year earlier, and $59 million alone from the previous financial quarter.

We'd imagine a major chunk of those expenses are thanks to the 14 companies Zynga gobbled up in the past year. It's also worth noting that the developer didn't really release any major Facebook games in 2011 prior to Empires & Allies. (And no, we're not counting FarmVille English Countryside.) Since then, however, the company has been on a frenzy, launching three more Facebook games this summer: Words With Friends, Pioneer Trail and recently Adventure World.

This news speaks volumes to the fact that Zynga has reached a point where it constantly needs to produce in order to sustain its meteoric growth, and more importantly for them right now, the faith of investors. Since the company's last filing, Zynga conducted a third-party analysis that estimated the probability of an IPO at 75 percent. This is down from the 80 percent probability reported in Zynga's previous filing.

In other words, it looks like the anticipated Zynga IPO could be delayed, just as previous reports suggested, to wait for improved market conditions. However, EA is gaining on the company with The Sims Social, and fast. According to AppData, EA and Playfish's game has just about 1.6 million fewer daily players than CityVille's 12.9 million.

Do you think Zynga has anything to worry about, given the news? Would you ever invest in Zynga if given the chance?

Clarins looks to beautify Facebook with Spa Life, its first social game

Is it only a matter time now before mom pants get their own Facebook game? Clarins, a well-known French brand of beauty products, recently released its own Facebook game, Spa Life. The game doesn't stray far away from games like Cafe World or Restaurant City, but applies the same principles to managing a spa rather than an eatery. Developed by Freshplanet, Spa Life has players managing an influx of customers looking for everything from a "mani-pedi" to facials and more.

Of course, just like its inspirations, players can decorate, upgrade and add new services to their spa. But players can only do this if they serve their terribly impatient customers in time to make the most cash from them. And in true Facebook game fashion, players can always buy their way out of waiting for the next upgrade with Facebook Credits.

According to Mashable, Clarins's North American CEO Jonathan Zrihen saw Facebook as a golden opportunity to reach its audience. And considering we all know by now that the average Facebook gamer is a middle-aged mother, he's probably right on the money. "I knew about the craziness of Zynga games, but I didn't realize the demographic was so much in line with the demographics of our products," Zrihen told Mashable. "I was also impressed by the level of engagement these games create."

Yes, this is yet another branded game, though it's odd that players aren't inundated with the brand until much later in the game. Another interesting nod is that Spa Life attempts to use your friends' names as customers to add more social awareness to the game. Building off of that, you'll need plenty more friends to run your various services, just like you need them to staff buildings in CityVille.
Spa Life in action
Branded games are exploding on Facebook. In fact, studios like Ecko|Code are focusing all of their efforts on creating games for brands such as Showtime shows like Weeds and Dexter. Facebook game developers like Zynga and Playdom have integrated brands into their games for awhile through promotions, it's only recently that they've begun to build games around a single brand.

For instance, it looks as if Adventure World will become Zynga's first game to completely embrace a brand. In October, the game will become "Adventure World: An Indiana Jones Game" with the help of Lucasfilm. Sure, original games will continue to release, but I wouldn't be surprised if we see less of them moving forward.

Click here to Play Spa Life on Facebook Now >

Are you a Clarins fan--enough to check out this Facebook game? What do you think of branded games on Facebook and the fact that they're growing?